Subject Guides: MARKETING: FURTHER RESOURCES

Key Websites

Generally, market research data is very expensive, and the companies provide limited access to such information. You are advised to use the market research databases in this guide; however the following sites may also prove useful.

If you can't find what you are looking for or would like further advice, please email AldrichSubjectTeam@brighton.ac.uk for help.

British Social Attitudes survey
This is an annual survey is a critical guage of public opinion and is used to tracking changes in social, political and moral attitudes.
Consumer Data Research Centre [CDRC]
Source of consumer data organised by topics including retail, transport, population, and digital.
Ipsos MORI
Major UK market research company. Webpage provides insight into UK public opinion.
YouGov
YouGov conduct surveys on brands, industries and events. Summaries of surveys are free to read.

CIA World Factbook
Information on the history, people, government, economy, geography, communications, transportation, military, and transnational issues for 267 nations.
Europages
Source information on companies, their activities and products from across Europe. Includes interactive maps for exports and imports
Exporting is Great
Produced by the Department for International Trade, this site includes country profiles and export market guides for a range of industries.
Market Access Database (European Commission)
Information to companies exporting from the EU about import conditions in third country markets:
Open to Export
Information service from The Institute of Export & International Trade, dedicated to helping small UK businesses get ready to export and expand internationally. Includes step-by-step guides and webinars.
World Bank Countries and Economies
Data from the World Bank on individual countries and regions.

British Library Industry Guides
Useful for researching key industries; these guides highlight useful databases, publications and websites
Europages
Source information on companies, their activities and products from across Europe. Includes interactive maps for exports and imports
UK Parliament Research Briefings
Research briefings produced by the House of Commons Library, the House of Lords Library and the Parliamentary Office of Science and Technology (POST). Filter the briefings by topic, including Business, industry and consumers.

Advertising Standards Authority
The Advertising Standards Authority is the UK's independent regulator of advertising across all media.
The British Independent Retailers Association (bira)
This is the leading trade association for independent retailers in the UK.
British Retail Consortium
Trade association covering the whole of the retail industry
Centre for Retail Research
The Centre for Retail Research has been an independent research group in the UK since 1997.
Chartered Institute of Marketing
Internationally recognised professional marketing organisation with information on training, qualifications, companies and resources.
The National Social Marketing Centre
The NSMC advises on creating cost-effective behaviour change programmes, from getting people eating more healthily to cutting graffiti vandalism.

Campaign
Connects the advertising, marketing, media and communications industries with news, analysis, comment, current campaigns and jobs. Register for free access to a limited number of articles.
Ethical Consumer
UK alternative consumer organisation. It researches the social and environmental records of companies, provides reports online and news and comment on all areas of ethical retail.

Search Google Scholar

For more details on how to search Google Scholar see Link to Google Scholar Search Tips

You can set Google Scholar to Findit@Brightonwhen you are off campus.

Select Scholar Settings. Under Library links type in 'University of Brighton', check box in results and click Save,

Google Scholar provides a simple way to broadly search for scholarly literature. From one place, you can search across many disciplines and sources: articles, theses, books, abstracts and court opinions, from academic publishers, professional societies, online repositories, universities and other web sites.

For more guidance on how to search using Google Scholar visit the LinkedIn Learning tutorial: https://www.linkedin.com/learning/google-apps-for-students