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Generally, market research data is very expensive, and the companies provide limited access to such information. You are advised to use the market research databases in this guide; however the following sites may also prove useful.
If you can't find what you are looking for or would like further advice, please email AldrichSubjectTeam@brighton.ac.uk for help.
British Social Attitudes survey
This is an annual survey is a critical guage of public opinion and is used to tracking changes in social, political and moral attitudes.
Consumer Data Research Centre [CDRC]
Source of consumer data organised by topics including retail, transport, population, and digital.
Major UK market research company. Webpage provides insight into UK public opinion.
YouGov conduct surveys on brands, industries and events. Summaries of surveys are free to read.
British Library Industry Guides
Useful for researching key industries; these guides highlight useful databases, publications and websites
UK Parliament Research Briefings
Research briefings produced by the House of Commons Library, the House of Lords Library and the Parliamentary Office of Science and Technology (POST). Filter the briefings by topic, including Business, industry and consumers.
Connects the advertising, marketing, media and communications industries with news, analysis, comment, current campaigns and jobs. Register for free access to a limited number of articles.
UK alternative consumer organisation. It researches the social and environmental records of companies, provides reports online and news and comment on all areas of ethical retail.
Search Google Scholar
For more details on how to search Google Scholar see Link to Google Scholar Search Tips
You can set Google Scholar to Findit@Brightonwhen you are off campus.
Select Scholar Settings. Under Library links type in 'University of Brighton', check box in results and click Save,
Google Scholar provides a simple way to broadly search for scholarly literature. From one place, you can search across many disciplines and sources: articles, theses, books, abstracts and court opinions, from academic publishers, professional societies, online repositories, universities and other web sites.
The short video introduces you to Google Scholar. For more guidance on how to search using Google Scholar visit the LinkedIn Learning tutorial: https://www.linkedin.com/learning/google-apps-for-students