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MARKETING AND RETAIL: FURTHER RESOURCES

Key Websites

Generally, market research data is very expensive, and the companies provide limited access to such information.  You are advised to use the market research databases in this guide; however the following sites may also prove useful.

If you can't find what you are looking for or would like further advice, please email AldrichSubjectTeam@brighton.ac.uk  for help. 

Search Google Scholar

Google Scholar Search

For more details on how to search Google Scholar see Link to Google Scholar Search Tips

You can set Google Scholar to Findit@Brightonwhen you are off campus.

Select Scholar Settings. Under Library links type in 'University of Brighton', check box in results and click Save,

Google Scholar provides a simple way to broadly search for scholarly literature. From one place, you can search across many disciplines and sources: articles, theses, books, abstracts and court opinions, from academic publishers, professional societies, online repositories, universities and other web sites.

The short video introduces you to Google Scholar. For more guidance on how to search using Google Scholar visit the LinkedIn Learning tutorial:  https://www.linkedin.com/learning/google-apps-for-students