Using the resources available you will need to make a distinction between academic articles on marketing principles and theories, trade and professional journals with examples of current marketing practice and sources of market research information. Market research publications will include the following information:
For guidance on using these database, watch our introductory videos on finding information on industries and consumers
For further information, please refer to the Company Information guide
For further sources of national and international statistical data, see the Statistics subject guide
The easiest way to search for books held in the library is to use the library catalogue. You can search by author, title or keyword. You can also use the library catalogue to place reservations on books. For more information about finding and using ebooks please see our Help with using ebooks page.