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All of the resources you need for your subject.

For help with using resources and literature searching please contact your library subject team


OneSearch: Quick search for books, articles and journals

Key Resources

Which database?

Using the resources available you will need to make a distinction between academic articles on marketing principles and theories,  trade and professional journals with examples of current marketing practice and sources of market research information. Market research publications will include the following information:

  • Industry trends and forecasts
  • Key players in a particular market
  • Product information
  • Consumer behaviour
  • Market sector analysis

For further information, please refer to the Company Information guide

For further sources of national and international statistical data, see the Statistics subject guide

For further information see the Newspapers guide

Key Journals

The library has a number of journal titles which you can browse individually. We've highlighted some key titles from the collection but there are many more. To search for a journal by title please use the Journal A-Z link.

Other ways to find articles

Use the Online Journal Finder A-Z

  • To search for a specific journal title and date range

What if I can't access an article?

  • You can request it via Interlibrary loan.

Books and ebooks

The easiest way to search for books held in the library is to use the library catalogue. You can search by author, title or keyword. You can also use the library catalogue to place reservations on books. For more information about finding and using ebooks please see our Help with using ebooks page.

Contact Aldrich Library

New books